Healthy balanced lifestyles

As one of the UK's leading food manufacturers we have a responsibility to encourage healthy eating and to help consumers make informed choices about what they eat.

Our commitment to healthy balanced lifestyles reflects these responsibilities to consumers and addresses the Government’s challenge to business through its 2004 White Paper, ‘Choosing Health’. This states that the food industry should play a role in helping to change UK dietary habits.

 

All our market research indicates that whilst health concerns are growing, individuals are looking to balance their overall lifestyle requirements. On occasion, these concerns will result in a search for health and wellbeing options. Equally, high pressure lifestyles and more disposable incomes mean that consumers will also look for convenience and indulgence.  We are best able to meet these challenges by working with our brands and our major retailer customers to provide healthier choices in every food category we produce.

We do this specifically by reducing levels of salt, fat and sugar across product areas; by concentrating on consumer demands for healthy options in our new product development; and by helping to educate and promote healthy balanced lifestyles with consumers.