Grassington's
When we launched the Grassington’s Food Co. brand early in 2006 we took a 30 year tradition of making good, wholesome vegetable dishes and combined it with an understanding of modern consumer tastes.
The result was a new and exciting way to encourage people to eat more vegetables. Grassington’s is a range of frozen meat-free snacks, meal accompaniments and main meals, which are sold through most of the UK’s major retailers. Products include, vegetable quarter pounders, spicy bean burgers, cauliflower cheese grills and vegetable bakes.
In the first six months of trading we’d already made our mark on the meat-free market, with a growing market share.
The Grassington’s brand is part of Northern Foods’ Frozen division and we produce the range at our Dalepak site in North Yorkshire, where we employ around 180 people.
Convenient, fresh and tasty
When it came to developing the Grassington’s brand and recipes we spent a lot of time listening to what consumers wanted. We confirmed that people are more informed about what goes into their food these days and that Mums know it’s important for them and their kids to eat more vegetables. We also confirmed that an increasing number of people are choosing to cut back on the amount of meat they eat and are also keen to eat food that’s locally produced.
But consumers told us it’s not always easy to find food that’s convenient, nourishing and interesting. So our aim with Grassington’s is to make great tasting, everyday food the Yorkshire way – all goodness and no fuss. Whether it’s a Vegetable Quarter Pounder or Multigrain Vegetable Bake, we pride ourselves on producing a fabulous, easy to prepare range of food with the freshness frozen in, and with no artificial preservatives, flavours or colour.
As we grow the brand, we’ve applied the same principles – our dedication is to provide a delicious range of readily available, high quality, healthy alternative meal solutions for all the family - without compromising on taste and satisfaction.
For 2008 we have moved to healthier versions of our products, have reduced fat levels by up to 60% and decreased saturated fat levels by up to 65%.
Visit our fantastic new website at www.grassingtons.co.uk
DID YOU KNOW ?
The inspiration for the brand is Grassington, a small village in the heart of the Yorkshire Dales
Frozen vegetables are just as nutritious as fresh, according to the Health Education Authority
What's new?
We have recently launched our new Multigrain Vegetable Bakes. We've packed a healthy selection of fresh vegetables with nutritious cannelloni and haricot beans into a crispy wholegrain, quinoa, and oat crumb coating. We're keeping healthy eating interesting!
What is quinoa? Quinoa contains more protein than any other grain. Quinoa is high in unsaturated fats and lower in carbohydrates than most grains. The small round grains are pale brown in colour. They taste mild but have a firm texture.
Wholegrain benefits - wholegrain foods contain protein and antioxidants and are generally low in fat so they can contribute to a healthy diet and lifestyle.
