Goodfella's Deeply Delicious

Welcome to the UK's number 1 pizza.  Goodfella’s  has relaunched its Deeply Delicious deep pan pizza range to include a lighter, healthier pizza base, new toppings and a revamped packaging design.

In response to growing consumer demand, Goodfella’s has removed hydrogenated fats from its pizza bases and the Deeply Delicious new pizza dough contains less salt in support of the Food Standards Agency’s target of reducing consumer salt intake to 6g per day by 2010.

The Deeply Delicious brand is a long-time leader in the £87million deep pan sector, with a 46% value share (1).

Building on this position, the brand is celebrating the launch of a selection of new toppings using great quality ingredients, including new Chicken & Bacon Club and Meaty Mayhem.

Deeply Delicious come in seven flavours Loaded Cheese; Pepperoni Perfecto; Pineapple Hoola; Big Bite Bacon & Mushroom; Spicy Chicken Sizzler; Chicken & Bacon Club and Meaty Mayhem.

Goodfella’s Deeply Delicious pizzas are available in all major supermarkets with a RRP of £2.09.

Goodfella’s is also celebrating fantastic news for its overall brand. The Goodfella’s brand hit sales of over £100 million for the first time in 2006 and is currently worth £104.2million (2). With growth of 21% year-on-year, Goodfella’s has a 32% value share of the £327million frozen pizza category (3), making it a clear market leader.

^{Source
1 AC Nielsen EP OS 52 wk ending 24.02.07
2 AC Nielsen EP OS 52 wk ending 24.02.07
3 AC Nielsen EP OS 52 wk ending 24.02.07}